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Day One: Global Agenda 25 May 2021

EDT timezone

9:00am – 9:40am

Power Panel:

Stereotypes, activism, and the road to Generation Equality

Reminder of the real-world context for our work; the power of activism, the need for grassroots and systemic change, and the urgency of our mission.

Speakers:

  • Nandar (feminist activist, Myanmar)
  • Hanna Birna Kristjánsdóttir (UN Women Senior Adviser on Women’s Leadership and Co-Lead of the Generation Equality Action Coalitions)
  • Jaha Dukureh (UN Women Goodwill Ambassador)
  • Dr. Sabine Freizer Gunes (Chief of Leadership and Governance, UN Women)
9:50am –10:40am

Keynote:

State of the industry: accelerating change in 2021 and beyond

Moderator: Stephan Loerke (CEO, World Federation of Advertisers) 

Speakers:

  • Fiona Dawson (Global President Mars Food, Multisales and Global Customers)
  • Alan Jope (CEO, Unilever)
  • Dr. Phumzile Mlambo-Ngcuka (Executive Director, UN Women and Chair, Unstereotype Alliance) 
  • Sylvia Mulinge (Chief Customer Officer, Safaricom)
  • Michael Roth (Executive Chairman, IPG)


UN Women Executive Director and Chair of the Unstereotype Alliance, Dr. Phumzile Mlambo-Ngcuka, joins Unstereotype Alliance Vice Chairs to discuss the state of the advertising industry, including a global ‘health check’ on Diversity, Equity and Inclusion.

10:50am –11:30am 

Keynote: 

A conversation on leadership - Phumzile Mlambo-Ngcuka with Anne Hathaway

Speakers:

  • Anne Hathaway (Award-Winning Actor and UN Women Goodwill Ambassador)
  • Phumzile Mlambo-Ngcuka Executive Director of UN Women and Chair of the Unstereotype Alliance UN Women

Presenter:

  • Tania Bryer (CNBC Broadcaster and Philanthropist)
11:40am – 12:20pm

Power Panel:

Glocalisation: intersectionality from a glocal perspective

Moderator: Jess Weiner (CEO, Talk to Jess)

Speakers:

  • Aela Abalos (Senior Engagement Manager and Global Digital and PR Lead for Dove Haircare, Unilever)
  • Kim Culmone (SVP, Global Head of Design Barbie and Fashion Dolls, Mattel)
  • Palesa Tshabalala (General Manager Brand Experience, Nando’s South Africa)
  • Gráinne Wafer (Global Brand Director for Guinness at Diageo)

Creating for a global portfolio and tackling nuanced stereotypes across the world. Uncovering whether it’s possible to ‘over-correct’ or ‘over step’ in progressive representations. 

12:30pm – 1:00pm  

Keynote:

Exploring Intersectionality with Gabby Rivera

Speakers:

  • Heide Gardner (SVP, Chief Diversity and Inclusion Officer, IPG)
  • Gabby Rivera

In conversation with Unstereotype Alliance Deputy Vice Chair Heide Gardner, author, storyteller, and creator of Marvel Comics’ first Latin-American LGBTQ character, Gabby Rivera, will share experiences as a queer Latina in challenging stereotypes during the process of creating a Marvel ‘first’. She will talk to the power of storytelling in advancing depictions of people and uncovering the joy in an intersectional approach.

1:10pm – 1:50pm

Power Panel:

Activating change at a local level

Moderator: Sara Denby (Head of the Unstereotype Alliance Secretariat) 

  • Eduardo Fonseca (Director of Institutional Affairs [Communications, Sustainability and D&I], Grupo Boticario)
  • Seina Fujiwara (Advertising and Communication Unit, Media Business and Nikkei Women Empowerment Project Leader, Nikkei Inc.)
  • Volkan Ikiler (President, Turkish Association of Advertising Agencies)
  • Keith Weed, (President, Advertising Association)

Stereotypes are culturally driven and differ across the globe. The Unstereotype Alliance national chapters talk about how they are driving change at a local level to challenge culturally specific attitudes, stereotypes and behaviours. 

2:00pm – 2:50pm

Creative Conversation:

The creative case for inclusion

Moderator: Heide Gardner (SVP, Chief Diversity and Inclusion Officer, IPG)

Speakers: 

  • John Antoniello (VP Senior Group Creative Director, Razorfish)
  • Ali Hanan (CEO, Creative Equals)
  • Christopher Kenna (CEO and Founder, Brand Advance)
  • Shanteka Sigers (Head of Scaled, North America at Facebook Creative Shop)

As diversity, equity, and inclusion initiatives are introduced with urgency across the advertising industry, how can we accelerate a workplace culture that ensures it impacts the work?

Session 1:
Follow-the-Sun National Chapter Summit takeover
3:00pm – 3:40pm Tuesday 25 May

Brazil National Chapter:

TODXS research and the (mis)representation of women in Brazilian media

Moderator: Ana Carolina Querino (Programme Specialist, UN Women Brazil)

Speakers: 

  • Cris Camargo (CEO, Interactive Advertising Bureau in Brazil)
  • Egnalda Côrtes (Founder and CEO Cortes & Cia)
  • Ana Paula Duarte (Brazil Media and UL Brand Director, Unilever)
  • Djamila Ribeiro (Philosopher, writer, activist of intersectional feminism)

Since 2015, the TODXS study maps out the way in which gender and race are represented in Brazilian advertising by analyzing TV and Facebook posts. The ninth wave of the study shows that, despite progress, the underrepresentation and misrepresentation of Black and indigenous women, women with disabilities, and women over 50 years old still persists and that there's a need for the ad industry to innovate their narratives.

Language: Portuguese with English subtitles

3:50pm – 4:30pm Tuesday 25 May

Brazil National Chapter:

Our path in 2021 – how can we lead the change in Brazilian media

Moderator: Bea Lopes (Digital Influencer, model and dancer)

Speakers:

  • Andrea Alvares (Chief Brand, Innovation, International and Sustainability Officer, Natura)
  • Taís Araújo (Actress, TV Presenter, Journalist and UN Women’s Advocate of Black Women)
  • Sarah Buchwitz (VP Marketing & Communications, Mastercard Brazil)
  • Erika Cabral (Managing Director, Initiative)
  • Ezra Geld (CEO, IPG MediaBrands)

For too long, businesses and advertising underrepresented and misrepresented a major audience that represents more than half of the Brazilian population and helped reinforce a culture of marginalization. With the advent of social media, rising self-made Afro-ethnic social media influencers started to conquer their space and call companies' attention to the lack of representation and their power as audience and consumers. This panel will discuss the fundamental role that media has to play to promote, protect and empower the people of African descent of Brazil.

Language: Portuguese 

5:00pm – 5:40pm Tuesday 25 May

Mexico National Chapter:

What is the imperative of unstereotyping now?

Moderator: Rosario Zavala (Partner Director, AVE (+Managing Director at LEXIA Insights Solutions))

Speakers:

  • Dolores Paxote (Chief Talent Officer, Publicis Groupe)
  • Juan Sergio Valcarcel (CMO, Diageo Mexico)

Advertising is a powerful tool for shaping social norms. The Mexico chapter members discuss the current state of advertising in Mexico in terms of Inclusion and diversity, the actions they have promoted to encourage equality and diversity within their organisations, and some recommendations to make advertising inclusive and avoiding stereotypes based on gender roles.

Language: English

8:00pm – 9:00pm Tuesday 25 May

Japan National Chapter:

Unstereotype actions and commitments

Moderator: Kae Ishikawa (Director, UN Women Japan Liaison Office)

Speakers:

  • Tomoko Hayashi (Director-General, Gender Equality Bureau, Cabinet Office Japan)
  • Tetsuya Honda (CEO, Honda Office)
  • Mayumi Ishikawa (Director, Gender Mainstreaming Division, Foreign Policy Bureau, Ministry of Foreign Affairs of Japan)
  • Renge Jibu (Advisor, Unstereotypealliance, Tokyo Institute of Technology)
  • Miwako Kaneko (General Manager, Head of Corporate Communications & Investor Relations Department, MS&AD Insurance Group Holdings, Inc.)
  • Yuko Kataoka (Sustainable Management Div. Manager, POLA)
  • Miki Nagashima (Advocacy Group Leader, Plan International Japan)
  • Yukiko Ohara (Brand Marketing Group, Marketing Division, Yamaha Corporation)
  • Kayoko Shigemasa (SAP)
  • Yuko Shiozaki (Managing Executive Officer, Nikkei Inc.)
  • Touko Shirakawa (Project Professor, Sagami Women’s University)
  • Shinji Suzuki (Senior Executive Director, Japan Advertiser Association Inc.)
  • Keisuke Yamashita (General Manager of the Investor Relations Division, Tokyo Century Corporation)

An introduction of all members, allies, and advisors in the Japan National Chapter. Speakers will each give a one-minute speech about what they have gained in joining UA, and what they have done and are planning to do to eliminate stereotypes. The Gender Equality Bureau of the Cabinet Office, Government of Japan close the session with a speech.

Language: English

1:00am – 1:40am Wednesday 26 May

United Arab Emirates National Chapter:

The need for gender equality in MENA

Speakers:

  • Priya Sarma (Sr. Sustainability and Corporate Affairs  Manager, Unilever MENA and ABG Board Member)
  • Dr Ali Khalil (Assistant Professor, College of Humanities and Social Sciences, Zayed University)
  • Dr Ganga S Dhanesh (Associate Professor and Associate Dean, College of Communication and Media Sciences, Zayed University) 
  • Deepa Vaidyanathan (Senior Director & Head, Communications & Sustainability Procter & Gamble and ABG Knowledge & Development Board)

Stereotypes in advertising is a relatively new area of discussion and interest in MENA. In this session you will see research on gender stereotyping in advertising in the GCC, view guidelines developed for the local advertising industry on how to unstereotype gender, and listen to a fireside chat and panel discussion on the challenges faced by women in advertising and the tech industry.

Language: English

1:40am – 2:30am Wednesday 26 May

United Arab Emirates National Chapter:

Fostering gender equality in the workplace

  • Austyn Allison (Senior Editor, Campaign Middle East at Motivate Media Group)
  • Elda Choucair (Chief Operating Officer, Omnicom Media Group MENA)
  • Eleni Kitra (Head of Mobility, Facebook MENA)
  • Sally Mousa (International Presenter and Speaker)
  • Rasha Alazem (Creative Business Partner MENA, TR, SSA, Google)
  • Rasha El-Ghoussaini (Business Solutions, Snap Inc.) 
  • Diana Daou (Head of Client Solutions Management, MENA, LinkedIn Marketing Solutions)

Eradicating stereotypes and biases is what drives us forward, to a better world. It is important we address the gender inequality as portrayed in the advertising, because while advertising reflects culture it can also shape societal norms. Today we will discuss about gender diversity in the workplace, hear some interesting personal stories from Rasha El Ghoussaini from Snap, Diana Daou from Linkedin and Rasha Alazem from Google, who stand strong and successful, unapologetically.

Language: English

2:30am – 3:10am Wednesday 26 May

Turkey National Chapter:

Perceptions and insights

Moderator: Fatoş Karahasan (Lecturer, İstanbul Bilgi University)

Speakers:

  • Hande Beceren (Country Director, Kantar Insights Division)
  • Gül Şener (Assistant Professor, Bahçeşehir University (BAU))
  • Erdem Tolon (Deputy General Manager, Kantar Media Turkey & Co-Chair at Mobile Marketing Association Turkey)

The session will present evidence that demonstrates how leveraging attitudinal change can be used as a critical tactic towards advancing gender equality. The findings will inform advertisers, private sector leaders and decision-makers on challenging discriminatory attitudes and gender roles that perpetuate gender inequality and women’s subordinate status in society.

Language: English

3:10am – 3:50am Wednesday 26 May

Turkey National Chapter:

Purpose and Impact: Accelerating Equality

Moderator: Nezih Orhon

Speakers:

  • Inanc Dedebas (CEO, Publicis Groupe Turkey)
  • Pelin Kocaalp (General Manager, Hill+Knowlton Strategies Turkey/ WPP)
  • Ebru Bakkaloğlu Tüzecan (Sustainability Coordinator, Koç Holding)
  • Leyal Eskin Yilmaz (Vice President Home Care, Unilever Turkey, Central Asia and Iran)

In this session, C-suite representatives from four Turkey National Chapter members will be discussing purpose-to-impact strategies on achieving gender equality, diversity and inclusion in advertising, marketing, communications, workplace, marketplace and beyond through inspiring courage, commitment, and focus. Each member will provide a perspective on their commitments and achievements on accelerating gender equality agenda through a holistic approach.

Language: English

4:50am – 5:30am Wednesday 26 May

South Africa National Chapter: 

Women in leadership - leading through a pandemic

Moderator: Andrea Opoku (Director & Africa Ambassador, Women in Marketing (WiM) CIC)

Speakers:

  • Natalie Botha (Director of Creative Development, Kantar)
  • Elizabeth Mokwena (Africa Marketing Director, Unilever)
  • Asha Patel (Head of B2B Marketing SSA & Head of Marketing South Africa, Google)

Women have been disproportionately affected by the pandemic, but it is women that led the countries with the best outcomes from the COVID-19 pandemic. In this panel discussion we speak to three phenomenal female leaders on how they have dealt with the challenges of the pandemic and brought their teams through.

Language: English

5:30am – 5:50am Wednesday 26 May

South Africa National Chapter:

Leadership and innovation - lessons from women in history

Speaker:

  • Preetesh Sewraj (CEO, The Loeries)

There are many modern day women whose example of leadership stand strong, but history is weaker at remembering the examples of historical and mythological women who have shown us a clear path for societal leadership and innovation. This presentation will explore how women, both historical and mythological, should be held as examples of leadership and innovation in a world that remembers mainly men and their stories.

Language: English

5:50am – 6:10am Wednesday 26 May

South Africa National Chapter: 

Is South Africa ready to be unstereotyped?

Speaker:

  • Stacey Grant (Consumer & Market Insights Director Africa, Unilever)

South Africa is a country with a painful racial history, and indeed where even today there is complex and deeply ingrained intersectionality of harmful bias and stereotypes. At face value, it is a country where unstereotyping and shifting gender and race narratives should be an ethical imperative, rather than a creative nice-to-have. Working with Kantar, the session broadly dissects the status quo of where South Africa advertising is today, with some provocative insights on where to next, and how we get there.

Language: English

6:10am – 6:50am Wednesday 26 May

Kenya National Chapter:

The imperative for unstereotyping now

Moderator: Anna Mutavati (Representative, UN Women Kenya)

Speakers: 

  • Sally Kahiu (Head of Corporate Communications & Women In Manufacturing Coordinator, Kenya Association of Manufacturers (KAM))
  • Anne Joy Michira (Head of Marketing Beer,  East Africa, East African Breweries Limited, Diageo)
  • Luck Ochieng (Managing Director, Unilever)
  • Edward Oswe (CEO, Marketing Society Kenya (MSK))

Now, research shows that 70% of people feel that advertising does not actually portray them or the world they live in, in the right light, especially women. In this session, the Kenya National Chapter discusses how their organizations are driving the Gender Equality and Unstereotype Agenda in the country’s current context.

Language: English

7:00am – 7:40am Wednesday 26 May

The United Kingdom National Chapter:

The Real Issues Behind Ethnicity & Gender 

Speakers:

  • Keith Weed (President, Advertising Association) 
  • Miss Jacqui (Poet, Songwriter, Artist) 
  • Dr Joanna Abeyie MBE (Founder & Chief Executive Officer, Blue Moon) 
  • Eleanor Lisney (Founder of Sisters of Frida and Culture Access) 
  • Jada Sezer (Body positivity and mental health advocate) 
  • Basma Khalifa (Filmmaker and Director) 
  • Elizabeth Ogabi (Author and Co-founder of Leicour) 
  • Rabbi Eryn London (Rabbi Eryn London)

Introduced by Keith Weed, Co-Chair for the UK Chapter of the Unstereotype Alliance, we hear the voices and lived experiences of a series of women in leading roles in the industry, reminding us why the UK Chapter's first chosen topic of representation of women of colour is such an important area for urgent action.

Language: English

8:00am – 8:40am Wednesday 26 May

United Kingdom National Chapter:

Going Beyond Race and Gender To Create Lasting Change

Moderator: Claire Barnett (Executive Director, UN Women UK)

Speakers:

  • Michael Brown (Partner, Insight & Cross-Culture, UM)
  • Bobi Carley (Head of Media and Lead on Diversity and Inclusion, ISBA)
  • Raj Nathwani (Insight Director, AMV BBDO)
  • Leila Siddiqi (Associate Director, Diversity, IPA)

Claire Barnett, Executive Director of UN Women U.K. is joined by key voices from the U.K. advertising industry, members and allies of the U.K Chapter of the Unstereotype Alliance to discuss the business case for a new approach, the role of data and insight and how to create lasting change.

Language: English

Day Two: Global Agenda 26 May 2021

EDT timezone

9:00am – 9.40am

Power Panel:

Post 2020 - Reclaiming lost ground

Moderator: Dr. Michelle Harrison (Global CEO, Kantar Public)  

Speakers:

  • Heide Gardner (Senior VP, Chief Diversity and Inclusion Officer, IPG)
  • Carolyne Kendi (Head of Brand and Marketing Communications, Safaricom PLC)
  • Mitch Oliver (Global VP, Corporate Brand and Purpose, Mars, Incorporated)
  • Aline Santos (Executive VP Global Marketing and Chief Equity, Inclusion and Diversity Officer, Unilever)

In 2020 we saw gender equality go backwards by decades. Gender roles in advertising regressed, and employers felt they had to 'choose' between addressing gender disparity and racism. So, what can we do about it? What specifically does the ad industry need to focus on to claw back progress?

9:50am – 10:20am

Keynote:

Danai Gurira in conversation with Madeline Di Nonno

Speakers:

  • Madeline Di Nonno (President and CEO, Geena Davis Institute on Gender in Media)
  • Danai Gurira (Award-Winning Playwright and Actress)

UN Women Goodwill Ambassador and award-winning playwright and actress Danai Gurira stars as General Okoye in the two largest movie franchises in history: Black Panther, and Avengers: Infinity War and Avengers: Endgame, which went on to become the #1 top grossing film in history.

Danai will talk with Madeline Di Nonno (President and CEO, Geena Davis Institute for Gender in Media) about the importance of representation and role models in storytelling, her experiences growing up in Zimbabwe and the US, and as an African actor in Hollywood. And she’ll explain why she is turning her focus as a UN Women Goodwill Ambassador to the dismantling of gender norms and harmful stereotypes.

10:30am -11:10pm

Power Panel:

The shape of diversity across the Unstereotype Alliance

Moderator: Muthoni Muriu (Senior Adviser, Diversity, Inclusion and Shared Leadership, UN Women) 

Speakers:

  • Isabel Aquino (CEO, Bonita Cidade)
  • Eylem Özgür (CHRO, Eczacıbaşı Group)
  • Dr. Nadia Qassim Bastaki (VP Medical Services and CSR Strategy, Etihad Aviation Group)
  • Preetesh Sewraj (Chief Executive Officer, The Loeries)

Diversity, Equity and Inclusion progress across the world remains slow and incremental – how can the industry help to accelerate impact by responding to nuanced challenges at a local level? 

In this session we will explore what diversity looks like across the Unstereotype Alliance, the initiatives that are challenging marketing practices, and what’s driving the progress of unstereotyped advertising content. 

11:20am-12:00pm

Creative Conversation:

Overcoming unconscious bias & the Mirror Project

Moderator: Dr. Rebecca Swift (Global Head of Creative Insights, Getty Images)

Speakers:

  • Nicky Bullard (Chairwoman and Chief Creative Officer, MRM)
  • Dale Green (Global Brand Director, Mars, Incorporated)
  • Nipa Shah (Senior Global Brand Director, Unilever)

Stereotypes remain ever-present in advertising. How can we tackle unconscious bias in the creative process and ensure we accelerate progress?

This session showcases new tools to help teams navigate unconscious bias across the creative development journey, and reveals the Mirror Project — what happened when MRM reviewed their 2020 Getty Images downloads. 

12:10pm – 12:50pm

Power Panel:

Unstereotyping masculinity and shaping a new narrative

Moderator: Michael Brown (Partner, Insight and Cross-Culture, UM) 

Speakers:

  • Fernando Desouches (Managing Director, New Macho)
  • Cory Eisentraut (Creative Partner, BBD Perfect Storm)
  • Tamara Rogers (Global Chief Marketing Officer, GSK Consumer Healthcare)
  • Edward Wageni (United Nations Global Head for HeForShe Initiative)

Harmful masculinities continue to hold back progress towards gender equality. Gender-based stereotypes lie at the root of this, including narrow concepts of masculinity, reductive definitions of the successful male and little visibility of the changing role of men at home and in society. In this session speakers will explore how a re-shaped male narrative in advertising can help accelerate progress for all.

1:00pm – 1:50pm

Creative Conversation: 

The ground is shifting - regulation and reward

Moderator: Madeline Di Nonno (President and CEO, Geena Davis Institute on Gender in Media)

Speakers:  

  • Guy Parker (Chief Executive, Advertising Standards Authority) 
  • Nene Parsotam (Executive Creative and Art Director, Vines Creatives)
  • Shouvik Prasanna Mukherjee (Executive Creative Director, Golin Singapore)
  • Gail Schimmel (CEO, Advertising Regulatory Board)
  • Susie Walker (VP of Awards and Insights, Cannes Lions International Festival of Creativity)

Advertising regulatory bodies and awards shows play an integral role in removing harmful stereotypes from advertising. In this rare combination of regulator and major award show jurors, we will delve into key areas of systemic change including regulatory frameworks and Unstereotyped Judging Criteria. 

2:00pm – 2:40pm

Fireside Chat:

Connecting to youth, building a movement

Moderator: Jess Weiner (CEO, Talk to Jess)

Speakers: 

  • Torrey Acri (Senior Director of Brand Voice, American Eagle Outfitters’ Aerie, Offline by Aerie and unsubscribed)
  • Emma Chiu (Global Director, Wunderman Thompson Intelligence)
  • Alaina Crystal (Global Head of Strategy, Purpose) 
  • Francis Roberts (Head of Creator Partnerships, Snap Inc.)

What can we learn from young consumers to advance progressive communications? In this session panelists will discuss the expectations of Millennial, Gen Z and Gen Alpha consumers. These impact and purpose-driven generations are pushing for a world in which both businesses and governments put people ahead of profits. This discussion will uncover the role of brands, the criticality of ‘walking the talk’ with progressive representation, and the importance of building trust with young audiences.

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